Our Story

Hey Mama is a family biz started at the end of 2020 by a sister and brother. A pint sized bundle of joy and a few breastfeeding mishaps shone light on the fact that it’s really bloody hard to find products that work, taste good, wasn't full of sugar or cheap nasties, didn't contain things that may upset baby AND also had other nutritional support to help get through the day... yeah no hope.

Bada-bing bada-boom Hey Mama was born. We pride ourselves on creating great products for you that we wish we had ourselves.

Our Values

Pragmatic - Rooting for short, easy and practical

Free time as a new mum is like a mythical creature, some days you’re more likely to run into a unicorn than to have 10 minutes of peace and ‘me time’. We get this and want to make caring about your nutritional needs as fast and simple as possible.

Reliable - Only the best to latch on

We have taken the hard yards and guesswork out of fuelling your postpartum body. Packed full of clean nutrients that not only help with things like milk supply but also proteins to keep the hunger pangs at bay and energy boost when you feel a slump.

Hey Mama is made from all natural and when possible organic ingredients.

Community - Navigating the ups and downs of motherhood

Motherhood is full of sh*ts, giggles and everything in between. Thing is, with only a little sleep thief around most of the time, it can get lonely as hell. Don’t worry mama, you’ve got this and we’ve got you. We will be there to support you every step of the way. We like to poke fun at things, laugh at dumb things and sharing interesting things we find and learn about motherhood.

Our Mission

Our mission is to transform the breastfeeding and postpartum nutritional space by providing mamas with clean functional products that not only support mamas but also nourish them as well!

We want mamas to feel their best and be able to focus on their baby and enjoy motherhood.